Persuasive writing is the skill of making an offer readers can’t refuse, but not in the manipulative Godfather sense.
Persuasion entails getting inside the head of your reader to know their desire, then bending that desire to your intent. The best persuasive writing techniques are those that accomplish your mission without the reader ever suspecting their decisions have been influenced.
In order to do this, the writer must exercise some well-known writing methods in their sales or web copy. At least, they are well known within the marketing community. Let’s explore some of the most effective.